Content Product Lead

Fixed Term Appointment (Existing Civil Servants may apply on loan)
12 months
Full time (37 hours per week), Job share, Flexible working, Part time, Condensed hours
Grade 7 / Band A
£49,700 - £55,000 - Depending on capability. The base salary for this grade is £49,700. Any offers made above this will be made up with a specialist allowance.

06 June 2021

Who we are

At the Government Digital Service (GDS), our mission is to build a simple, joined-up and personalised experience of government for everyone. Using our unique position at the centre of government, we develop services that work for the user, however complex the underlying systems may be. We believe that ensuring things work for end users is the only way to realise the efficiencies that come with digital transformation.

Our focus is on delivering five missions in the following areas:

  1. GOV.UK as the single and trusted online destination for government information and services

  2. Joined-up services that solve whole problems and span multiple departments

  3. A simple digital identity solution that works for everyone

  4. Common tools and expert services

  5. Joined-up data across departments

You can read more about these missions and our vision for the transformation of government in our 2021-2024 strategy

What you'll do

Content product leads manage and lead teams of content designers to continuously improve and iterate government content and services. Content designers make things easier for people to understand and use. 

The content product lead directs and supports the content team to make government services and information as helpful as possible. They make sure content designers put the right information in the best place for users. 

Content product leads work with senior stakeholders to solve problems, improve processes and advocate for best practice content design. 

As a Content Product Lead you will: 

  • lead and develop a team of content designers

  • work together with other content product leads, GOV.UK and GDS heads of content and your programme team to coordinate priorities 

  • help to identify content design recruitment needs, supporting or leading recruitment campaigns, as required 

  • continuously raise content quality within the team and contribute to raising and maintaining quality across the GDS content community

  • provide hands on content design support and design content, as required

  • work with departments and agencies across government to maintain and improve content, making sure content on GOV.UK meets the needs of users and GDS content standards

  • build and maintain effective and productive relationships with internal and external stakeholders 

  • collaborate with delivery managers on prioritisation and delivery of workload

  • use data analytics, user feedback, user research and other sources of information to draw up proposals for content principles, improvements and patterns

  • provide content design expertise and consultancy to your programme, to other GDS teams and across government 

  • collaborate with the GOV.UK and GDS heads of content on cross-GDS and cross-government projects 

Who you are

We’re interested in people with skills in: 

  • extensive experience of producing content that meets user needs and accessibility requirements 

  • extensive experience of creating, iterating, publishing and managing high-quality, user-centred content

  • leading and/or managing teams in a digital environment

  • supporting teams to build and develop content design skills and capability 

  • developing and delivering content strategies 

  • delivering large-scale and complex content projects 

  • using data, analytics, user feedback and user research to direct teams to create, improve and iterate content

  • extensive experience of building effective relationships with stakeholders to understand their issues while maintaining content quality 

  • excellent negotiating and influencing skills

  • strong project management capability, including being able to coordinate several projects simultaneously and adapt to changing priorities

  • excellent organisational and communication skills with the ability to prioritise on a daily basis and communicate this effectively to the team

  • the ability to propose, improve and implement new processes

  • impeccable attention to detail

  • working to tight deadlines under pressure

Applications from existing Civil Servants based in London will be considered and in line with your existing terms and conditions you will not be required to change location should you be successful during the selection process. You’ll need to send us a CV and cover letter. Your application will not be considered if you do not provide a cover letter. 

How you'll be assessed

In the Civil Service, we use our Success Profiles. For each role we advertise we consider what you will need to demonstrate to be successful. This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity. We will be looking at your experience, career history and achievements that are relevant to the specific job role. We may assess your ability, strength, experience, technical/specialist skills and behaviours.

For this role the following behaviours are the most relevant:

changing and improving
making effective decisions
communicating and influencing
delivering at pace

Things you need to know

You can find out about the application process and practical details like our office locations on the things you need to know page.

Equal Opportunities 

We are an equal opportunity employer and value diversity in our organisation. You can find out more about our commitment to diversity and inclusion and read our equal opportunities statement on our Diversity and Inclusion page.

This opportunity is closed to applications.